chapman radio
brand design &
social media
chapman radio
brand design &
social media
chapman radio
brand design &
social media
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logo and brand design, social media
logo and brand design, social media
paid position. may 2025 - present
paid position. may 2025 - present
illustrator, procreate, photoshop, illustrator
illustrator, procreate, photoshop, illustrator
as staff graphic designer, i was tasked with refreshing the station's classic neon green look with new inspiration. working with our marketing director, i produce brand assets for our social media accounts (instagram, youtube) and create everything else we need to keep our entirely student-run organization running!
goals: modernize the look of chapman radio, many of the logos and imagery had not been changed since the redesign in the early 2010s (see logo below). i wanted to keep the character of the station while making it easier to adapt in the future and use on a wide variety of products & materials
as staff graphic designer, i was tasked with refreshing the station's classic neon green look with new inspiration. working with our marketing director, i produce brand assets for our social media accounts (instagram, youtube) and create everything else we need to keep our entirely student-run organization running!
goals: modernize the look of chapman radio, many of the logos and imagery had not been changed since the redesign in the early 2010s (see logo below). i wanted to keep the character of the station while making it easier to adapt in the future and use on a wide variety of products & materials
brand refresh
brand refresh
original logo
original logo
my version
my version
weird perspective
uneven stroke widths
ancient png file
weird perspective
uneven stroke widths
ancient png file
weird perspective
uneven stroke widths
ancient png file
dynamic & funky
clean vector file!
recognizable at all scales
dynamic & funky
clean vector file!
recognizable at all scales
dynamic & funky
clean vector file!
recognizable at all scales
TITLE social gothic rough
TITLE social gothic rough
Subhead Alternate Gothic No1 D
Subhead Alternate Gothic No1 D
Punchy, grungy type with that college radio feel. recognizable & readable on various station materials and designs.
Punchy, grungy type with that college radio feel. recognizable & readable on various station materials and designs.
Punchy, grungy type with that college radio feel. recognizable & readable on various station materials and designs.
(bonus - they're both adobe fonts so fully licensed and easy for future designers to access)
(bonus - they're both adobe fonts so fully licensed and easy for future designers to access)
(bonus - they're both adobe fonts so fully licensed and easy for future designers to access)
campaigns + design solutions
campaigns + design solutions
campaigns + design solutions
Annie Gelfer, our Events Coordinator, dreamed up an exciting beginning of the year event, a s'mores social! to advertise this event, I created a fun Instagram promo and an exclusive sticker. it was a huge success, bringing together new and returning DJs, welcoming many to the Chapman Radio community!
Annie Gelfer, our Events Coordinator, dreamed up an exciting beginning of the year event, a s'mores social! to advertise this event, I created a fun Instagram promo and an exclusive sticker. it was a huge success, bringing together new and returning DJs, welcoming many to the Chapman Radio community!
Annie Gelfer, our Events Coordinator, dreamed up an exciting beginning of the year event, a s'mores social! to advertise this event, I created a fun Instagram promo and an exclusive sticker. it was a huge success, bringing together new and returning DJs, welcoming many to the Chapman Radio community!
our staff changes every year, so its a tradition to create a fun "meet the staff" post to introduce each member and their music habits to our DJs. in addition, it serves informative reference for anyone wanting to contact a specific member/position for any reason.
our staff changes every year, so its a tradition to create a fun "meet the staff" post to introduce each member and their music habits to our DJs. in addition, it serves informative reference for anyone wanting to contact a specific member/position for any reason.
our staff changes every year, so its a tradition to create a fun "meet the staff" post to introduce each member and their music habits to our DJs. in addition, it serves informative reference for anyone wanting to contact a specific member/position for any reason.
To introduce Chapman Radio to new and returning students, we created a how 2 get involved campaign highlighting the ways students can participate in station activities on campus!
To introduce Chapman Radio to new and returning students, we created a how 2 get involved campaign highlighting the ways students can participate in station activities on campus!
To introduce Chapman Radio to new and returning students, we created a how 2 get involved campaign highlighting the ways students can participate in station activities on campus!
To showcase talent from Chapman and beyond, we hosted an Open Mic event at Contra Coffee, a local Orange coffee shop. Taking place in October, I decided to combine Contra’s iconic turquoise color with spooky imagery! There were 10 performances, an amazing turnout, and more exclusive stickers (of course).
To showcase talent from Chapman and beyond, we hosted an Open Mic event at Contra Coffee, a local Orange coffee shop. Taking place in October, I decided to combine Contra’s iconic turquoise color with spooky imagery! There were 10 performances, an amazing turnout, and more exclusive stickers (of course).
To showcase talent from Chapman and beyond, we hosted an Open Mic event at Contra Coffee, a local Orange coffee shop. Taking place in October, I decided to combine Contra’s iconic turquoise color with spooky imagery! There were 10 performances, an amazing turnout, and more exclusive stickers (of course).
at our final general meeting of the semester, we hosted our annual Awards Ceremony. i had the chance to combine some assets I’ve used throughout the semester into an elegant (and neon green) design for the Instagram promos, award certificates, and slideshow. congrats to the winners!
at our final general meeting of the semester, we hosted our annual Awards Ceremony. i had the chance to combine some assets I’ve used throughout the semester into an elegant (and neon green) design for the Instagram promos, award certificates, and slideshow. congrats to the winners!
at our final general meeting of the semester, we hosted our annual Awards Ceremony. i had the chance to combine some assets I’ve used throughout the semester into an elegant (and neon green) design for the Instagram promos, award certificates, and slideshow. congrats to the winners!
our station has 75+ shows, it gets a little hard to keep the schedule straight. here is the schedule we posted to the instagram for DJs friends, family, and any listener's reference (and mine, i still use it often...)
our station has 75+ shows, it gets a little hard to keep the schedule straight. here is the schedule we posted to the instagram for DJs friends, family, and any listener's reference (and mine, i still use it often...)
our station has 75+ shows, it gets a little hard to keep the schedule straight. here is the schedule we posted to the instagram for DJs friends, family, and any listener's reference (and mine, i still use it often...)
5 days. 5 giveaways. for the station's annual week of ticket giveaways, i worked in tandem with our marketing director to develop our campaign: Summerween Creepstakes! there were over 1500 entries and we were able to give away 11 pairs of tickets to students!
5 days. 5 giveaways. for the station's annual week of ticket giveaways, i worked in tandem with our marketing director to develop our campaign: Summerween Creepstakes! there were over 1500 entries and we were able to give away 11 pairs of tickets to students!
5 days. 5 giveaways. for the station's annual week of ticket giveaways, i worked in tandem with our marketing director to develop our campaign: Summerween Creepstakes! there were over 1500 entries and we were able to give away 11 pairs of tickets to students!
5 days. 5 giveaways. for the station's annual week of ticket giveaways, i worked in tandem with our marketing director to develop our campaign: Summerween Creepstakes! there were over 1500 entries and we were able to give away 11 pairs of tickets to students!
our station has 75+ shows, it gets a little hard to keep the schedule straight. here is the schedule we posted to the instagram for DJs friends, family, and any listener's reference (and mine, i still use it often...)
at our final general meeting of the semester, we hosted our annual Awards Ceremony. i had the chance to combine some assets I’ve used throughout the semester into an elegant (and neon green) design for the Instagram promos, award certificates, and slideshow. congrats to the winners!
To showcase talent from Chapman and beyond, we hosted an Open Mic event at Contra Coffee, a local Orange coffee shop. Taking place in October, I decided to combine Contra’s iconic turquoise color with spooky imagery! There were 10 performances, an amazing turnout, and more exclusive stickers (of course).
Annie Gelfer, our Events Coordinator, dreamed up an exciting beginning of the year event, a s'mores social! to advertise this event, I created a fun Instagram promo and an exclusive sticker. it was a huge success, bringing together new and returning DJs, welcoming many to the Chapman Radio community!
our staff changes every year, so its a tradition to create a fun "meet the staff" post to introduce each member and their music habits to our DJs. in addition, it serves informative reference for anyone wanting to contact a specific member/position for any reason.
To introduce Chapman Radio to new and returning students, we created a how 2 get involved campaign highlighting the ways students can participate in station activities on campus!
live session promos
live session promos
original illustrations of local bands from chapman and the orange county community!
original illustrations of local bands from chapman and the orange county community!
credits
credits
all work for the chapman radio brand, instagram, and station is a collaborative effort with our amazing staff members, namely Nikki Thach, my Marketing Director who runs the Instagram daily operations and creative direction. thank you Nikki!!
all work for the chapman radio brand, instagram, and station is a collaborative effort with our amazing staff members, namely Nikki Thach, my Marketing Director who runs the Instagram daily operations and creative direction. thank you Nikki!!
chapman radio
website redesign
chapman radio
website redesign
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web redesign
coursework. 2025
figma, procreate
The project: revisit and refresh the Chapman Radio website and player, which has gone largely un-touched save for yearly updates to the staff and shows every semester. A refreshed website with the new fonts and logo design would serve the organization’s advertising goals and make tuning in more accessible to listeners, many of which are family and friends of current djs/chapman university students.
current website's common complaints: hard to find navigation to the student show stream. lack of imagery. "dated" look.
The project: revisit and refresh the Chapman Radio website and player, which has gone largely un-touched save for yearly updates to the staff and shows every semester. A refreshed website with the new fonts and logo design would serve the organization’s advertising goals and make tuning in more accessible to listeners, many of which are family and friends of current djs/chapman university students.
current website's common complaints: hard to find navigation to the student show stream. lack of imagery. "dated" look.
LISTEN NOW
LISTEN NOW
clear buttons
clear buttons
clear buttons
improved contrast and recognizability
improved contrast and recognizability
LEARN MORE
LEARN MORE
show profiles
show profiles
show profiles
uniformly displays each show
uniformly displays each show
AR.FM
AR.FM
MUSIC
MUSIC
UNDER 50K (THE INDIE STAIRWAY)
UNDER 50K (THE INDIE STAIRWAY)
MUSIC
MUSIC
BPM RADIO
BPM RADIO
MUSIC
MUSIC