FICA, the Fago Institute of Culinary Arts, is a culinary school concept located in Taranto, Italy. The client is looking to establish a strong, recognizable brand identity that showcases its values and characteristics, given that it is the inaugural year. They also requested to lean heavily into the location and the official crest, which uses blue, green, red, and yellow as its main colors. Some of the iconic imagery, including the Crown of Neptune and the Laurels around the crest were also imperative to the brand.